Promotional SMS is used for promoting or marketing purpose. Promotional SMS includes sales and marketing messages. These are may or may not be solicited by the recipient. With Promotional SMS you can send offers, discounts and promotions to new and existing customers. Promotional SMS can be delivered only to non-DND numbers and Promotional SMS is not delivered to DND(Do Not Call) registered numbers. According to TRAI rules Promotional SMS can be sent only between 9AM-9PM.

Examples of Promotional SMS

A message sent by the travel agent regarding offers like 20% discount.
Dear customers get flat 50% discount On food, Order now.
New product launching & introduction messages.
An e-commerce site, Shopping malls discount offer messages.