A Long Code is a standard phone number (10 digits) used to send and receive SMS and voice calls. Unlike shortcodes, businesses have their own long code numbers. Long code SMS is used for lead generation and receiving feedback from the customers.
Long code is widely used for many value-added services such as
1. Polling & voting
2. Exam Updates as results, datasheet etc.
3. Media sectors
4. Advertising agencies
5. SMS Aggregators
6. Mobile infrastructure Providers
7. SMS Chat Services
8. Information on Demand
9. Lead Generation via Keyword