SMS usability for various Business streams
BANKS, FINANCIAL SECTORS
Banking | Insurance | Financial Companies
Usability: Sending transaction updates, product updates, and timely information Transaction Alerts
Payment Due Notifications, Trade Confirmations, End of Day Positions, Market News
Payment Received Confirmations to customers via bulk SMS, E-Mail
Usability: Trade Confirmations, End of Day Positions, Market News.
Education/Training institutions & recruitment companies
Schools | Colleges | Universities |Training Institutes | Placement consultants
Usability: Sending information/updates to parent on their children’s performance, progress,
fee reminder Integration with attendance, systems, School closure notifications etc.via SMS
Job Openings, Interview Schedule Notifications, Interview Reminders
Telecom Companies | Power Utilities | Real Estate
Usability: SMS campaign to promote existing/new products/projects, Announce Property Launches.
IT Enabled Services
ERP companies | E-commerce | Web Portals | Web Design Developers
Usability: Alerts and Notifications to internal stakeholders, to deliver urgent messages for internal communications. Password Reset Notifications, Server Downtime Notifications, Integration into ERP Systems.
Supply Chain | Bus Operators | Airline Companies | Travel Agencies | Flight Operators
Usability: Ticket Booking Confirmations, Ticket Cancellations, Flight Delays through SMS.
Media & Entertainment
Advertising | Broadcasting – TV/Radio Channels | Multiplexes
Usability: Deliver news/information/program updates on upcoming events to TV Channel Viewers and Newspaper Subscribers via Bulk SMS. Communicating information/company-related notices to employees, conducting program-related & pre-poll surveys, and updating viewers on survey results
Pharmacy and Healthcare
Hospitals | Clinics | Pharmacy Chains
Usability: Alerts to doctor’s on surgery timings, alerts to patient’s on doctor’s appointments, test report delivery, etc.
Retail and FMCG
Retail – Shopping Malls | Retail Chains | Hyper Marts
FMCG – Beauty Products | Food Products | Fashion | Healthcare | Electronics | IT Products | Lifestyle
Usability: Sending updates to retail store customers on new stock arrivals, Locating stores, internal communications, Customer communications, discounts & offer messages/e-coupons to customers | Monitoring stocks, communicating, Loyalty Program Integration,Coupons,Festive Offers &Promotions, Shipment Confirmations with customer base.
Food, Hospitality & Tourism
Hotels | Restaurant Chains | Resorts
Usability: Locating hotels, Room booking confirmation messages to customers, receiving feedback from customers. Hotel Booking Confirmations, Tour Plan Confirmation, Reservation Details, Notification of Special Events.
Telecom Enterprises | Cable Operators | ISP’s
Usability: Informing about monthly bills through SMS, after payment confirmation, Due date intimation through SMS.
Government | Private | NGO’s
Usability: Sending information on the organization’s activities and welfare programs to the target audience across locations. Delivering information to the Govt. employees about their loan, final settlement etc. through SMS. Sending information to political party workers and associates on organization’s activities via Bulk SMS
Gym & Health Clubs
Usability: Promotions, Class Schedules, Membership Renewal Offers, Health Tips, Payments alerts.
Clubs & Societies
Usability: Event Updates, Meeting Invitations, Membership Renewal, Payments Alerts.
Auto Mobiles Industry
Usability: Promotional Offers, Service Reminders, Invitations for Test Drive, Customer Feedback Surveys.